The North Saskatoon Business Association has changed its name to NSBA-Saskatoon’s Business Association.

Executive Director Keith Moen says the initial requirement of the NSBA, now in its 50th year, was that the business had to be located in Saskatoon’s north end to be a member, but that hasn’t been the case for several years. The official name change and rebrand is in line with the NSBA’s continued efforts to strengthen its ties to the vibrant business landscape of Saskatoon and highlights the organization’s dedication to the local business community and the changing landscape it represents. The name change is not only cosmetic, but represents a strategic decision to reinforce the organization’s commitment to the city it serves.