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Shaw’s naming rights over Saskatoon leisure centre expire, search for new partner begins

By Keira Miller Jul 5, 2024 | 1:57 PM

Organizations have until July 19th at 2:00pm to apply for the naming rights of the former Shaw Centre in Saskatoon’s west end.

The City of Saskatoon says the facility’s original Naming and Promotional Benefits rights agreement expired this March, so City Council has provided approval to pursue a new naming rights agreement for the facility.

In exchange for an organization’s cash investment, the City says they will grant them recognition through naming rights, as well as marketing opportunities.

Interested parties can review the Leisure Facility Naming Rights Opportunity Request for Proposals here.