The Ministry of Highways officially launched its winter safety campaign with a new Highway Hotline ads about its new road condition terminology.

About 300 provincial snowplows and other winter maintenance equipment serve Saskatchewan’s highway network of more than 26,000 kilometres. The Ministry notes that the highways of this landlocked province play a vital role in exporting Saskatchewan goods.

One of the new Highway Hotline ads is a video showing a father preparing to go ice fishing with his son but waiting for winter road conditions to improve before heading out. The video will be played in movie theatres and on cable television. It can be viewed at and shared from: https://youtu.be/I_Bcd6g1IJg.

Their winter safety campaign also has a reminder about how to keep snowplow operators and drivers safe. The ministry will also be using a video ad from last winter reminding motorists to slow down and stay back near snowplows, which create mini blizzards when clearing highways. It will be on social media and can be viewed at and shared from: https://www.youtube.com/watch?v=RV043GAO_Qo.